Madly Sweetly

Born in the LOOBIES STORY workshop Madly Sweetly pays homage to global trends, it is carefully constructed but still quirky and unique.

Madly sweetly envisages you looking radiant, with every beautiful quirk shining through, wearing clothing that makes a statement, letting you be who you are – sometimes ‘madly’ sometimes ‘sweetly’


Madly sweetly is dedicated to establishing a balance between style, functionality and longevity but most importantly personality.  It aims to provide you with a blend of timeless staple garments in beautiful varied fabrics you can wear all day long.